In the 1960s, many automakers stopped showing new models at the auto show in March, fearing a sharp drop in sales of cars of the previous model year that were still in dealers' showrooms. This fear and lack of high-profile premiers made it possible for AZLK, GAZ, and ZIL cars to make quite a splash at Geneva. During the same period, young Japanese automakers began to make timid visits to Europe. By 1977 attendance at the show had increased so much that it was necessary to build a special exhibition center, which in 1981 held the first show in the usual format, and in Frankfurt again attracted premium brands with premieres, the number of which reached 50 at one event.
Over the years, the Frankfurt Motor Show has become the only annual event of this scale, providing the best conditions for press, exhibitors and spectators, and now Geneva has once again become the most suitable platform for the presentation of top-class cars, concept developments and development strategies for the coming years.
The Frankfurt and Geneva shows are quite similar, but there are quite a few differences. The annual March one in Geneva is excellent for presentation of premium cars and exclusives, as well as concepts. Frankfurt show is held once in two years and presents production cars of the next model year. The exhibitions in Paris, Detroit and Tokyo also have a lot of peculiarities, and we will continue to talk about them in the next part.
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